In stores July 08, 2008
While many major label artists are coming up short on their expected sales marks, several established and knowledgeable independent artists are doing just fine and dandy. Take veteran rapper Killer Mike, for example; after parting ways with Big Boi’s Purple Ribbon imprint, Mike started his own record company, Grind Time Official.
Set up with promotions and marketing through SMC Recordings and distribution via Universal-owned, Fontana, Mike and his label have the opportunity to reach the masses and earn plenty of moola. In fact, the Atlanta native only needs to sell a quarter-million copies of his new album, “I Pledge Allegiance to The Grind II,” in order to match what a major label artist would earn selling three million.
In an exclusive interview with DJBooth’s DJ “Z,” Killer Mike steps inside the booth to talk about his public divorce from Big Boi, the ability to grind successfully on an independent level, the upset caused by Atlanta’s “Black Hollywood” makeover, and why he is thankful for both going to college and selling drugs.
Man, Killa Kill is the truth! His new cut 2 Sides is on Dj Judge Mental’s Dirt Law 15 (i found that at DatPiff.com) along with the track he got with Young Bree of Drift City Records and Shawty Redd called “Check Ya Swagg”. Checkin’ my swagg…yep, it’s tight!